World of Speed but your enthusiasm is tempered slightly by ambiguity regarding the game's business model. Well, the good news is that it's going to be free. No, we didn't say "free-to-play," we said free. According to creative director Andy Tudor, players should be able to reach the highest tiers of the game without ever having to spend any money whatsoever, and there are no plans to sell boost packs or the like.
What the game actually will sell is somewhat more ambiguous, since one assumes that at some point the studio would like to make some money from the game. Only time will tell if the game is embracing a very unique business model or if it's simply trying to shake perceptions of free-to-play games selling power. There are more details about the game's design ethos and overall scope in a recent interview with Tudor.
[Thanks to dengar for the tip!]