The Secret World invites them to sign up for the game's upcoming Black Watchmen alternate reality game, which is due to officially kick off in September. Here's the hard pill to swallow for those of you used to the B2P nature of TSW: The ARG isn't free. Players who sign up will be funding the game's previously announced Crowdtilt crowdfunding campaign and will receive a year's worth of ARG gameplay and missions and a special in-game outfit for $20 ($10 off the normal fee).
Massively's MJ explored the ARG in detail just a few weeks ago. Enjoy the trailer below!
[Thanks to Dengar for the tip.]
[Update: It turns out that if you're a lifetime member of TSW, this deal is even sweeter: Not only do you pick up the in-game goodies, but you get a free sub to the ARG for a year.]