Latest in Ads

Image credit:

Google ads could be coming to thermostats, refrigerators and car dashboards (update)

Billy Steele
05.21.14
80 Shares
Share
Tweet
Share
Save

Sponsored Links

Targeted ads have popped up in Facebook, Instagram and Twitter feeds as well as inside mobile apps and more. That said, it shouldn't really be a surprise that Google has seemingly explored the possibilities of beaming those advertising bits to some rather unique places. In a letter to the Securities and Exchange commission concerning mobile revenue disclosure, the folks in Mountain View said flashing ads and services on "refrigerators, car dashboards, thermostats, glasses, and watches" is quite plausible. This isn't a huge leap as many items on that list are powered by Android to some degree, and Google nabbing up Nest back in January locks down the remainder. Audi, Honda and other auto makers have ported the mobile OS into vehicles, Android Wear is set to sort smartwatches and we've being seeing smart friges and ovens at CES for years now. And of course, Google Glass. So when you're AC craps out in the heat summer, perhaps that learning thermostat will show you the best local HVAC contractor in the near future.

Update: Google offered the following comment on the matter:

""We are in contact with the SEC to clarify the language in this 2013 filing, which does not reflect Google's product roadmap. Nest, which we acquired after this filing was made, does not have an ads-based model and has never had any such plans."

Source: SEC
In this article: ads, advertising, google
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
80 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's 2019 Back-to-School Guide

Engadget's 2019 Back-to-School Guide

View
Apple warns against storing its titanium credit card in leather

Apple warns against storing its titanium credit card in leather

View
Google's next Nest Mini speaker could be wall-mountable

Google's next Nest Mini speaker could be wall-mountable

View
Microsoft tests more control for apps that restart with Windows 10

Microsoft tests more control for apps that restart with Windows 10

View
Terminator T-800 and The Joker are coming to 'Mortal Kombat 11'

Terminator T-800 and The Joker are coming to 'Mortal Kombat 11'

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr