Amazon's usually quick to stock its national sites with any new homegrown hardware, but we were reminded just how long Fire TV has been out in the States last week when the company announced its European launch. Today, we've learnt Amazon's other new(ish) device, the Fire phone, will be making a much more timely appearance in the UK. From right now, you can pre-order it exclusively through O2, with September 30th set as the delivery date. The smartphone, which first landed in the US in late July, has a bunch of unique features like 3D head-tracking, one-handed gesture controls and live, on-device customer support through Mayday. There's also Firefly, an image- and audio-based search engine that can help you find products on Amazon, translate text, extract information from business cards and similar, as well as integrate with other apps like StubHub.