Latest in Apple

Image credit:

Tag Heuer decides it wants to make a smartwatch, too

Share
Tweet
Share
Save

Sponsored Links

Just days after Apple's new smartwatch debut -- and subsequently panning the device in a way only a too-expensive-for-you luxury brand can -- TAG Heuer has decided it wants to make a smartwatch as well. "We want to launch a smartwatch at TAG Heuer," Jean-Claude Biver, who oversees watchmaking brands for owner LVMH, explained to Switzerland's NZZ am Sonntag newspaper, "but it must not copy the Apple Watch."

Mr. Biver slammed the Apple Watch as being "too feminine," and appearing as though it was "designed by a student in their first trimester," adding that Apple had made "fundamental mistakes" in its design. With those bold declarations on the record, it shouldn't be too hard for TAG Heuer to avoid designing something similar, right? No details about TAG Heuer's plans were revealed.

This is just the latest in Biver's string of public comments about Apple, which began to ramp up after the company snagged TAG Heuer's VP of Global Sales, which now appears to be a clear team-building move in advance of the Apple Watch's retail debut.

In this article: apple, apple watch, smartwatch, tag heuer
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Popular on Engadget

Apple envisions a Mac made from a sheet of curved glass

Apple envisions a Mac made from a sheet of curved glass

View
YouTube suggests Premium members will get free channel memberships

YouTube suggests Premium members will get free channel memberships

View
Motorola wants you to be careful using the new Razr

Motorola wants you to be careful using the new Razr

View
Boeing completes test flight for the world's largest twin-engine jet

Boeing completes test flight for the world's largest twin-engine jet

View
Rivian says its electric vehicles will cost less than first announced

Rivian says its electric vehicles will cost less than first announced

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr