"With the emergence of wearable tech like the Apple Watch, the need for a water repellent coating is greater than ever as these devices will be in constant danger of coming in contact with liquids and humidity. Liquipel is excited to offer our Watersafe nano-coating to customers who are seeking that extra level of protection to help save their wearable tech from unexpected encounters with liquids. Be on the lookout for our wearable technology treatment option on our site in the coming months so you can protect your new Apple Watch!"
Personally, a lot of TUAW staffers are baffled as to why Apple doesn't add this type of coating as a standard offering on all of its mobile products. Help us, Jony Ive, you're our only hope!