Apparently, Facebook has been offering to cover the costs of egg freezing for female employees since January 1st this year, and you know who's following in its footsteps? Apple. The iPhone-maker plans to offer the same service to its employees starting in January 2015. According to NBCNews, these two might just be the first employers willing to pay for the entire cost of egg freezing for non-medical reasons, which means everyone qualifies for the benefit, not just cancer patients for whom the procedure was originally intended. Most likely, employers hope to encourage female staff members to stay with them even during the last few years most women can conceive (late 30's to early 40's), as those are also the years one typically takes on senior positions. They're probably also betting on the move to save them recruiting and hiring costs in the long run, while keeping top talent around and promoting gender diversity at the same time.