iPhone 6 launch makes app marketing more expensive than ever
The launch of a new iPhone and release of a fresh new version of iOS always boost App Store activity, and this year's iPhone 6 launch has not only pushed more users to the App Store, but also pushed the cost of acquiring a loyal customer on iOS to the highest point it's ever been. According to new data from app marketing firm Fiksu, the cost of a single loyal user rose to US$2.25 in September.
Fiksu also tracks both the marketing cost per new app install and the cost per app launch (each time a user repeatedly opens the application), which stand at $1.23 and $0.29 respectively. By comparison, the cost of an app launch on Android is just $0.08.
These numbers mean two things: First, the App Store remains the Fifth Avenue of mobile marketplaces, and second, it's a place where it's increasingly difficult for smaller indie developers to score a hit without spending a huge amount of money in order to build their initial user base.
[via TechCrunch]
