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Amazon launches Prime Photos, cloud storage for iOS

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Amazon is making its Prime subscription service even more desirable today with the launch of Prime Photos, a cloud storage service that will allow users to upload an unlimited number of photos to the Amazon Cloud Drive. It's not clear how unlimited "unlimited" actually is, though it's probably safe to say that unless you're just uploading endless gigabytes of pictures you won't reach the limit.

"This time of year in particular, families are capturing thousands of photos of holiday parties, family gatherings and opening presents," Greg Greeley, Vice President Amazon Prime, notes in the company's announcement. "With free unlimited photo storage, we're providing one more reason for members to use Prime every day. Prime has always allowed members to conveniently save time and save money, and now with Prime Photos they can save memories too."

Well, "free" may be overstating Amazon's generosity a little bit, as Prime membership does still cost US$99 annually. Still, with its streaming video service, Cloud Drive, and now a special spot just for your photos, Amazon is starting to widen the gap between its subscription service and other could-be competitors such as iCloud. If you're a Prime member, you can begin using the unlimited storage by downloading the existing Amazon Cloud Drive Photos app.

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