Latest in Facebook

Image credit:

Facebook plans to dominate Russia's social networks through apps

Share
Tweet
Share

Sponsored Links

While Facebook is effectively the default social network in many countries, that's not true in Russia -- it frequently plays second fiddle to local service VKontakte and old-school LiveJournal blogs. The company thinks it knows how to crack this nut, however: apps. The internet giant tells Business Insider that it's persuading Russian developers to write games and other web-based titles that might lure people away. It's hoping that the potential of reaching a wider audience will be hard to resist. You may please Muscovites by producing for VKontakte, but you could capture a global audience through a smash hit on Facebook.

Whether or not the strategy works is up in the air. Russia is fond of homegrown technology, and that's reinforced by a government that makes life difficult for foreign companies. However, Facebook is optimistic. It notes that Eastern Europe is home to very successful, internationally-minded developers like Wargaming; it wouldn't be a big stretch to imagine the next Candy Crush Saga emerging from a St. Petersburg startup. If nothing else, it's clear that Mark Zuckerberg and crew won't settle for anything less than first place.

[Image credit: AP Photo/Sergey Ponomarev]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Kik Messenger will keep running under a different owner

Kik Messenger will keep running under a different owner

View
Netflix's 'Cowboy Bebop' production pauses after John Cho is injured on-set

Netflix's 'Cowboy Bebop' production pauses after John Cho is injured on-set

View
Nike puts an accessibility twist on its iconic Air Jordan 1

Nike puts an accessibility twist on its iconic Air Jordan 1

View
Alphabet’s Wing starts drone deliveries to US homes

Alphabet’s Wing starts drone deliveries to US homes

View
Boeing messages hint staff may have misled FAA about 737 Max

Boeing messages hint staff may have misled FAA about 737 Max

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr