While Facebook is effectively the default social network in many countries, that's not true in Russia -- it frequently plays second fiddle to local service VKontakte and old-school LiveJournal blogs. The company thinks it knows how to crack this nut, however: apps. The internet giant tells Business Insider that it's persuading Russian developers to write games and other web-based titles that might lure people away. It's hoping that the potential of reaching a wider audience will be hard to resist. You may please Muscovites by producing for VKontakte, but you could capture a global audience through a smash hit on Facebook.