Apple raised more than $20 million in holiday Product (RED) campaign
Apple raised more than US$20 million in its recent Product (RED) holiday campaign, reports Re/code citing an internal email that Apple CEO Tim Cook sent to employees.
"I'm thrilled to announce that our total donation for this quarter will be more than $20 million - our biggest ever - bringing the total amount Apple has raised for (PRODUCT) RED to over $100 million," Cook wrote. "The money we've raised is saving lives and bringing hope to people in need. It's a cause we can all be proud to support."
As part of its Product (RED) campaign, Apple partnered with well-known iOS developers for its Apps for (RED) promotion, which was highlighted in the App Store. Developers created Product (RED)-themed apps with the proceeds from app and in-app purchases going to the campaign. Apple also donated a portion of its online and retail sales on Black Friday and Cyber Monday.
