Latest in Atandt

Image credit:

AT&T taps YouTube 'talent' for Snapchat 'shows'

Billy Steele
January 28, 2015
Share
Tweet
Share

Sponsored Links

Snapchat's already working on a library of original content, and thanks to AT&T, there will soon be shows for viewing inside the app as well. Re/code reports that a "scripted series" with 12 episodes will feature YouTube personalities like Freddie Wong and Harley Morenstein -- in addition to the Snapchat-famous Shaun McBride. This "SnapperHero" project isn't part of the app's Discover content channel, though, as AT&T is sponsoring the videos, so they're more like produced two-minute ad spots. Yahoo and others were also rumored to be considering YouTube's "talent," so we'll see how pairing popular internet things turns out. The "show" is set to debut in the near future as the number of folks leveraging the ephemeral sharing service's platform continues to grow.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Get ready to raid 'Ghost of Tsushima' on October 30th

Get ready to raid 'Ghost of Tsushima' on October 30th

View
'Uncharted' set photos offer our first look at Tom Holland as Nathan Drake

'Uncharted' set photos offer our first look at Tom Holland as Nathan Drake

View
Jabra's ANC update for the Elite 75t earbuds is now available

Jabra's ANC update for the Elite 75t earbuds is now available

View
Amazon Echo (2020) review: Small in stature, mighty in sound

Amazon Echo (2020) review: Small in stature, mighty in sound

View
'If Found...' brings queer '90s nostalgia to Nintendo Switch today

'If Found...' brings queer '90s nostalgia to Nintendo Switch today

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr