Instagram dives into curated content with a dedicated music account

Billy Steele
B. Steele|04.29.15

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Instagram dives into curated content with a dedicated music account

Instagram uses its official account to promote notable snapshots on the social network, and has been doing so for quite some time. But now, the filter-driven app will serve up a daily look at music "around the globe." Through the @music stream, the folks behind the software will highlight music photographers, designers working on album art, instrument makers and fans in addition to current stars and emerging talent. It'll even offer 15-second lessons from time to time. Musicians are a big part of Instagram's user base, where artists can share updates and connect with fans, so it makes sense that the subject would get its own channel. In fact, BuzzFeed reports that around 25 percent of the app's 300 million accounts belong to those folks.

The move also follows other social networks, like Snapchat, getting into the curated content game. Of course, music is also a popular topic elsewhere. You may recall Twitter's short-lived #Music app back in 2013, and it's current chart collaboration with Billboard. As I'm sure you're well aware, people love taking pictures of food with the app, so it'll be interesting to see if a culinary-focused channel pops up in the future.
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