Latest in Alibaba

Image credit:

Chinese shopping giant Alibaba is launching an HBO-like Netflix rival

Jon Fingas, @jonfingas
June 14, 2015
Share
Tweet
Share

Sponsored Links

Alibaba is already a cornerstone of China's online shopping space, and it's now setting its sights on one of the internet's other big draws: streaming video. Jack Ma and crew are planning to launch Tmall Box Office, a Netflix-like service that will combine HBO-like original video productions (hence the name) with content bought from both China and abroad. It'll represent a sharp break from the norm in China, where YouTube-style (and typically free) video portals like iQiyi and Youku Tudou tend to dominate. While about 10 percent of TBO's material will cost nothing, the rest will require that you either subscribe or pay per show. There's no telling how successful Alibaba's offering will be when it launches in a couple of months. However, we have a hunch that Netflix is feeling a lot of pressure to speed up its Chinese talks -- it'll want to get a solid foothold in the giant nation before it's too late.

[Image credit: Tobias Schwarz/AFP/Getty Images]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Honeywell says it built the world's most powerful quantum computer

Honeywell says it built the world's most powerful quantum computer

View
Apple may bring 'real' home screen widgets to iOS 14

Apple may bring 'real' home screen widgets to iOS 14

View
Google's COVID-19 reports show where people are obeying stay-at-home orders

Google's COVID-19 reports show where people are obeying stay-at-home orders

View
School districts ban Zoom over security concerns

School districts ban Zoom over security concerns

View
Twitter bans deepfakes that are 'likely to cause harm'

Twitter bans deepfakes that are 'likely to cause harm'

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr