Deezer taps BandPage for more interaction between artists and fans

Music streaming services like Apple Music, Pandora, Spotify and Tidal already offer ways for artists to connect with their fans. By partnering with BandPage, Deezer is looking to do the same. After making the trek across the Atlantic to stream tunes in the States earlier this year, Deezer will allow musicians to promote tour dates, photos, merchandise and VIP meet-ups with the help of BandPage. The company has already been working with Rhapsody and Spotify, sending 1.5 million eager fans to artist stores on a monthly basis. Based you your streaming habits, BandPage will serve up push notifications with artist info you might find interesting. When you factor in Deezer's six million subscribers, there's some potential for artist/listener interaction as the company looks to keep its piece of the streaming pie in a crowded marketplace. As mentioned, these types of musician-facing tools have been a part of the other services for some time, so Deezer has some catching up to do if it's looking to woo more talent.

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