IBM's promising big things for this technology, and claims that Watson's smart enough to know if a product's going to be a flash in the pan or an enduring hit. For now, users can either head on over to the official website or download an iOS app from the App Store, where they'll be able to see the top 100 products across three categories: consumer electronics, toys and health and fitness. Unfortunately, Watson's insights aren't, right now, much better than what others can muster, since the current top items include big TVs, Star Wars Lego and anything to do with Minecraft. You didn't ask, but we'd like to remind you that Engadget has its own holiday gift guide, one which doesn't need the help of any supercomputers, thank you very much.