In an effort to better compete with rival eBay, Amazon announced a new service today that offers free shipping on small, lightweight items for every customer -- not just Prime members. Dubbed "Fulfillment by Amazon Small and Light" the new shipping scheme will bring tiny items your door in four to eight business days without the need for a minimum order value. The items just need to weigh less than 8 ounces, measure under 9x6x2 inches and cost less than $10 to qualify. Amazon reportedly hopes to attract a wider customer base including cost-aware shoppers -- ie folks worried that shipping and handling will cost more than their ear bud inserts. Additionally, the new program will act as an alternative to the company's existing $99 a year, delivery-in-two-days Prime subscription.