Latest in Fitbit

Image credit:

One Chinese brand makes a quarter of the world's wearable devices

93 Shares
Share
Tweet
Share
Save

Sponsored Links

Which company do you think is the fast-rising upstart in the wearable world? Fitbit? Jawbone? None of the above, if you ask IDC. It estimates that China's Xiaomi claimed 24.6 percent of the wearable device market in the first quarter of 2015, which is no mean feat when the company didn't even start shipping its first wrist-worn gadget, the Mi Band, until the second half of last year. That still amounts to just 2.8 million devices, but it was enough to shrink the market share for virtually everyone else, including industry leader Fitbit as well as Garmin, Samsung and Jawbone. And Samsung is the only smartwatch maker on the list, we'd add. LG, Motorola, Pebble and other early entrants are lumped into the "others" group.

As to why Xiaomi did so well? Analysts don't go into detail, but the Mi Band's thrifty $15 price no doubt helped, as did Xiaomi's big presence in the Chinese smartphone space. The real question is whether or not it can keep that spot. While there aren't official Apple Watch sales figures, IDC believes that it's likely to become the benchmark for wearables, "fairly or not." The Cupertino crew won't necessarily knock Fitbit or Xiaomi out of their top spots, but its sheer clout could easily make it a major contender.

Wearable market share in Q1 2015

Source: IDC
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
93 Shares
Share
Tweet
Share
Save

Popular on Engadget

Marvel axes two of its Hulu animated shows

Marvel axes two of its Hulu animated shows

View
Porsche's first Super Bowl ad in 23 years is for the electric Taycan

Porsche's first Super Bowl ad in 23 years is for the electric Taycan

View
'Uncharted' movie delayed to March 5th, 2021

'Uncharted' movie delayed to March 5th, 2021

View
Apple gets its WiLan patent payout reduced to $85.2 million

Apple gets its WiLan patent payout reduced to $85.2 million

View
Senator calls on Tesla to make Autopilot safety changes

Senator calls on Tesla to make Autopilot safety changes

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr