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One Chinese brand makes a quarter of the world's wearable devices

Jon Fingas, @jonfingas
June 3, 2015
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Which company do you think is the fast-rising upstart in the wearable world? Fitbit? Jawbone? None of the above, if you ask IDC. It estimates that China's Xiaomi claimed 24.6 percent of the wearable device market in the first quarter of 2015, which is no mean feat when the company didn't even start shipping its first wrist-worn gadget, the Mi Band, until the second half of last year. That still amounts to just 2.8 million devices, but it was enough to shrink the market share for virtually everyone else, including industry leader Fitbit as well as Garmin, Samsung and Jawbone. And Samsung is the only smartwatch maker on the list, we'd add. LG, Motorola, Pebble and other early entrants are lumped into the "others" group.

As to why Xiaomi did so well? Analysts don't go into detail, but the Mi Band's thrifty $15 price no doubt helped, as did Xiaomi's big presence in the Chinese smartphone space. The real question is whether or not it can keep that spot. While there aren't official Apple Watch sales figures, IDC believes that it's likely to become the benchmark for wearables, "fairly or not." The Cupertino crew won't necessarily knock Fitbit or Xiaomi out of their top spots, but its sheer clout could easily make it a major contender.

Wearable market share in Q1 2015

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