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Uber starts getting serious in the UK

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Uber is finally making its move to become an ubiquitous transport service in Britain. For months, the company has been slowly growing with launches in major cities such as Leeds, Birmingham and Newcastle. We've been waiting for the floodgates to open, and it seems that moment has now arrived: last week, the company expanded into Bristol and Sheffield, as well as the smaller towns of Maidenhead, Slough and Windsor. Uber still has plenty of cities left to cover -- it's currently hiring in Belfast, Edinburgh and Glasgow -- but it marks the start of a larger push to become a widely known and accessible service in the UK. Uber's competition is limited to Hailo, Kabbee and a smattering of smaller startups in Britain, so this is the perfect time for it to cement a market-leading position. Increasing its reach and popularity could also work in its favour as it battles the courts and disgruntled taxi drivers.

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