Sony is taking over IFA 2015 for the next hour or so. Based on recent leaks and rumors, the Japanese company is expected to announce a new smartphone -- but it could more than one. Aside from that, Sony will likely also introduce other type of devices, as well as go over some of its recent products across different categories. The press conference starts at 10AM ET, and you can watch it live from Berlin via Sony's website. Of course, we'll be there too, so make sure you tune into our liveblog right here.