More than ever before, Brits are using catch-up services to watch their favourite TV shows from the BBC, ITV, Channel 4 and Channel 5. YouView is already fusing those services with the traditional Freeview experience, and now, realising its potential, the brains behind Freeview are preparing a similar platform themselves. It's called Freeview Play and we've been told that it'll be launching in October on Panasonic's 2015 line-up of Viera TVs. The idea is that you'll be able to scroll back through the guide and watch an old TV show immediately -- one unified experience for browsing and discovery, rather than launching and navigating separate apps. Not all catch-up services will be integrated at launch, however. Freeview says Demand 5 will be available straight away as a standalone app, but won't support its TV guide experience until later. We suspect more TV manufacturers will launch and update their sets with Freeview Play throughout the year -- if you want to be an early adopter, just look for the "Freeview Play inside" branding on Panasonic's site.