This year hasn't been kind to HTC, and as Engadget editor Chris Velazco once said, it has a lot riding on the One A9. A hundred bucks is a big deal, especially when (despite the company calling it a flagship device) it's only equipped with an octa-core Snapdragon 617 processor. That's a step down from the Snapdragon 800 chipsets its other devices use. We'll know soon enough if the device performs well in spite of the price change. For now you can read HTC's official statement below:
The cost of the HTC One A9 is the same worldwide to all distributors and operator partners. For end consumers, HTC's sales regions are given the freedom to set prices and promotions as they see fit for local market needs. The One A9 price in the US is a very limited-time promotional offer for that region's online store, as well as select HTC-only franchise stores. The offer is a special promotional pre-sale and is expected to conclude once the One A9 is available on-shelf at major retail and distributor partners.
After the promotional pre-sale offer ends, the new price in the US at htc.com will be $499.99 beginning 12:01am on 11/7.