It appears the practice of subtweeting has become so popular that Twitter wants to trademark the term. In a recent application, the 140-character social network filed for a trademark on the word "subtweet" (both as one word and two separate words) following Jack Dorsey's return to the CEO chair. The application was posted for opposition on November 19th, giving any other companies or individuals time to dispute Twitter's claim. If granted, the trademark will give the company the ability to approve (or deny) any commercial use of the word. Of course, Twitter will have to make use of it commercially to keep its grip, which is interesting because no one affiliated with social stream seems to have coined the term.
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