Dedicated music services like Spotify and Apple Music didn't play as big a role as you might think, though. There was more growth in music videos on services like YouTube, which isn't surprising when they're (usually) free and accessible from any semi-recent device with a web browser. Audio-only services might play a larger role in 2016 as Apple Music gets more established (it was only available for half the year) and Pandora makes use of its Rdio acquisition.
Some old habits die hard, too. Despite all the efforts to help you discover new tunes in streaming services, most people still hear about new music the old-fashioned way. Only 27 percent of people found music through the apps and sites themselves (13 percent in download stores). Meanwhile, 61 percent got the scoop from conventional radio. That's actually up from 57 percent in 2014, so it may be a long while before most Americans get their first listen online.
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