Facebook first announced its so-called Instant Articles last May, serving up news articles quickly for mobile consumption. However, the list of publishers was super limited, but that's about to change. Starting in April, the social network will open up its Instant Articles platform to any publisher interested in taking advantage. If you'll recall, the tool lets you peruse a full article's contents without leaving the Facebook app, nixing the need to hop over to a web browser to do your reading.
Of course, this means that you'll spend more time using the Facebook app now that you don't have to wait for external pages to load. Zuckerberg & Co. have worked out the analytics and advertising side of things with publishers so the revenue and traffic numbers are all accounted for. Reports surfaced late last year that the quick-loading Instant Articles weren't bringing in a lot extra dough, but the feature was still iOS-only at that point. The platform launched on Android back in December, and it looks like Facebook is ready to keep expanding now that its giving everyone access.