The rest of the smartphone news ain't great either, as the overall market grew just 9.7 percent, the least since 2008. Apple, for one, saw a big dip in its market share from 20.4 percent to 17.7 percent year-over-year, which jibes with reports that iPhone sales have dropped after booming earlier in the year. The good news for Apple is that it boosted its share a touch in 2015, and that it's reportedly introducing a lower-cost iPhone to compete in the mid-range market.
Meanwhile, Huawei keeps booming. The company saw a big boost in its worldwide market share from 5.7 percent in Q4 2014 to 8 percent in the same quarter of 2015. That came mostly at the expense of Lenovo, which dropped from a 6.6 percent to a 5.0 percent share. Samsung also gained a bit in the quarter, though it fell considerably in 2015 to a 22.5 percent market share from 24.7 percent last year.
Since most of the growth in smartphone sales is coming from emerging markets, companies like Huawei are taking advantage with affordable handsets. That puts Apple in a bind, growth-wise, as it either has to deliver a more affordable phone or try to steal high-end sales away from Samsung, Sony and other Android device makers. Given this snapshot of the current market, it will be interesting to see what kind of new devices emerge next week at Mobile World Congress (MWC) in Barcelona.