Facebook really, really wants its live video service to be a success -- so much so that it's willing to offer cash to get those streams going. The social network explains to Recode that it's offering a "financial incentive" to some partners to use Facebook Live. It's not naming them, but tipsters say that BuzzFeed, the Huffington Post (one of our sister sites), the New York Times and Vox Media are all on the dole. The terms of the deals are unsurprisingly secret, but the fact that Facebook is offering cash at all is notable. Although the company has clearly been encouraging celebrities to do live broadcasts, it hasn't acknowledged payments until now.