AMC decides not to let people text in theaters after all

Bravo.

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Chris Velazco
April 15, 2016 11:53 AM
AMC decides not to let people text in theaters after all

Well, that was fast. Just two days after AMC CEO Adam Aron said he was considering ways to let patrons use phones in theaters, the company has decided to put the kibosh on that divisive -- and potentially terrible -- line of thinking.

"With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres," Aron said in a statement posted to the company's Facebook page. "Not today, not tomorrow and not in the foreseeable future."

As anyone with a pulse could've guessed, that one juicy bit of the interview with Variety led to a social media trial of sorts. To be fair, Aron -- who has only been AMC's CEO for about four months -- never said these sorts of changes were going into effect immediately. Instead, he conceded that the movie experience needs to change to get young people going to theatres with the same ferocity their parents did and that the most likely option was to put asshole texters in their own auditorium. Anyway, it's time to put those pitchforks down: AMC plans to continue courting that lucrative millennial market with more large screens in theaters, better food and more comfortable seats. Now, if only AMC took a harder line on people nudging their friends and raucously whispering "DID YOU SEE THAT?" (because of course they did), we'd be all set.

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