Time's 'Life VR' will 'showcase the world through virtual reality'

VR storytelling from brands like Sports Illustrated and Entertainment Weekly is on the way.

AP Photo/John Locher, File

NextVR just announced its virtual reality broadcasting tech will bring live concerts home in a partnership with Live Nation, and today it's announcing a team-up with Time Inc. Life Magazine has historically provided a peek into different areas of the world via photojournalism, and the new Life VR project will offer "immersive, next-level storytelling" from Time Inc. media properties like Time Magazine, People, Sports Illustrated and Entertainment Weekly. Word of the launch came at today's NewFronts event in NYC, and the two say it should result in three to five VR events each year, available in the NextVR app.