Sinead Rocks, Head of BBC Learning, explains that the Micro:bit was never meant to be a "flash in the pan." The Micro:bit Educational Foundation, much like the Raspberry Pi Foundation, exists to foster the development of maker culture, offering low-cost computing to people who would not normally engage in such projects. Now, the money made from the board will go towards sustaining the seven-person company, allowing it to focus on expanding sales of the Micro:bit to other countries.
According to Zach Shelby, the Foundation's new chief, the organization will expand sales of the Micro:bit across Europe and build Norwegian and Dutch versions of its coding tools to boost demand. Next year, the Foundation will look beyond to North America and China, targeting bigger markets with an upgraded version of the hardware.