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Gay dating app Grindr is hosting a fashion show this Sunday

Catch a catwalk-side seat for J.W. Anderson's fall 2016 menswear collection on your mobile device.

Apparently there comes a time in every (allegedly) salacious dating app's life where it tries shedding its perceived sins by going mainstream. For Grindr, that's being the exclusive live-streaming option for a show at the upcoming London Collections Men event. This Sunday the gay-male-focused, location-based application will host J.W. Anderson's menswear fall 2016 show. But according to The New York Times, you won't be watching the runway from within the app itself -- users will get a link and a code to watch on a mobile browser. Grindr's VP of marketing, Landis Smithers, says that for a portion of the app's users, fashion is a pretty big deal and future projects like this could include music and night life.

[Image credit: Patrik Giardino/Fuse via Getty Images]

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