There's no doubt that the PC market is in trouble. And for Intel, that's a real problem -- how do you market yourself when your bread-and-butter processor business is on the decline? By showing what else you can do, apparently. Intel is starting an "Experience Amazing" ad campaign where PCs are just one part of the tech giant's larger picture. The promos show off everything from RealSense cameras (adding flair to the dance you see above) to a dress with Edison-powered butterflies. "See," the commercials shout, "it's not just a computer chip company!"