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Recommended Reading: US Soccer uses VR to reveal new crest

The best long-form writing on technology and more in print and on the web.
Billy Steele
03.05.16 in Internet
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US Soccer's Rebranding Gets an Assist From Virtual Reality
Zach Schonbrun,
New York Times

When the time came to reveal its new crest, the US Soccer Federation chose a different medium to announce the new design. The Federation sent kits to all of its members with a Google Cardboard headset, 360-degree video and an updated scarf. In a move that looks to draw interest using the latest tech, it'll be interesting to see if the excitement around the rebrand and the national teams remains high. VR isn't just for medicine and gaming, it's becoming a valuable marketing tool, too.

Game Jam at the Top of the World
Simon Parkin, Eurogamer

Eurogamer goes on board a cruise ship for a game jam on the waters of Norway. The so-called Splash Jam united developers and designers for 48 hours on frigid waters near the top of the world.

Sugru, a Versatile Glue From Ireland, Gets Help From Web
Janet Morrissey, New York Times

The New York Times has the story of a moldable glue that can fix things like frayed power cords and much more due to its ability to bond to nearly anything.

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