"Consumers care about privacy and should have a say in how their personal information is used,
especially when it comes to who knows what they're doing online," said Travis LeBlanc, the FCC's Enforcement Bureau Chief. "Privacy and innovation are not incompatible. This agreement shows that companies can offer meaningful transparency and consumer choice while at the same time continuing to innovate."
Here's what Verizon had to say on the matter:
"Verizon gives customers choices about how we use their data, and we work hard to provide customers with clear, complete information to help them make decisions about our services. Over the past year, we have made several changes to our advertising programs that have provided consumers with even more options. Today's settlement with the FCC recognizes that. We will continue to give customers the information they need to decide what programs and services are right for them."