Latest in Gaming

Image credit:

Cracker Jack ditches toys in favor of augmented reality

Sorry buddy, you have to settle for a "mobile experience" instead.
Billy Steele
04.27.16 in Mobile
96 Shares
Share
Tweet
Share
Save

Sponsored Links

Ah yes, Cracker Jack. The classic American snack food and ballpark staple that offers the thrill of finding a cheap plastic toy at the bottom of the box. Well, I should say offered, since PepsiCo's Frito-Lay division is modernizing snacking by nixing the toy in favor of a "baseball-inspired mobile digital experience." What does that mean exactly? Rather than unwrapping a plastic figurine or trinket, you'll find a sticker that you scan with your phone's camera to "bring the ballpark to life" with a mobile game or photo treatment. Oh yeah, you'll have to download the Blippar augmented reality app first.

Once you scan the included sticker, you'll be greeted with one of four "experiences" that mimic activities at a real baseball game. There's "Dance Cam" that allows you to pretend you're up on the jumbotron, a "Dot Race" around the field and the ability to create both baseball cards and autographed photos of yourself. Those cards and photos can be traded among your family and friends, in case you were wondering. The changes coincide with the start of baseball season across a number of leagues, so don't forget to take your phone when you head to the stadium this year.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
96 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's 2019 Back-to-School Guide

Engadget's 2019 Back-to-School Guide

View
B&H sale cuts up to $350 off Apple's 2019 iMacs

B&H sale cuts up to $350 off Apple's 2019 iMacs

View
NVIDIA's latest GPU drivers pack a speed boost for 'Apex Legends'

NVIDIA's latest GPU drivers pack a speed boost for 'Apex Legends'

View
The latest 'Fortnite' weapon lets you drop heavy stuff on opponents’ heads

The latest 'Fortnite' weapon lets you drop heavy stuff on opponents’ heads

View
ThinkPad X1 Carbon review (2019): Sometimes it’s good to be boring

ThinkPad X1 Carbon review (2019): Sometimes it’s good to be boring

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr