Amazon is no stranger to selling self-branded goods, whether they're tablets, USB cables or baby wipes. However, it's reportedly close to venturing into uncharted territory: food. Wall Street Journal sources understand that the internet shopping pioneer is weeks away from a "broad push" into selling its own brands of perishables. The Happy Belly label would offer everything from cooking oil to tea, while the Wickedly Prime badge would focus on snacks. There's also talk of a wider move into around-the-home products like the Presto line (things like laundry detergent) and Mama Bear (baby-oriented goods, including food).