Despite being the true home of Pocket Monsters, until today, Japanese fans weren't able to download the smartphone phenomenon that is Pokemon Go. As rumored, Niantic Labs' game launches in Pikachu's homeland with a promotional tie-in with McDonald's (it's already offering Pokemon toys with its kids' meals in anticipation) and the app maker says more sponsored locales and events are on their way.
Ingress, the location-based game that preceded Pokemon Go, ran multiple promotions with companies including McDonald's and SoftBank in Japan -- as well as Jamba Juice in the US. Expect see plenty more sponsored locations in Pokemon Go (well, gotta make some money when the app is free to download), but what exactly do the sponsored locations entail? The good news is that the tie-in doesn't seem to change much at all -- and could even be good news for some players.