Despite Facebook's arguments to the contrary, its social network helped Donald Trump win the US election... if not for the reasons you'd suspect. Wired has learned that the Trump campaign focused very heavily on its Facebook strategy, eclipsing a Clinton campaign that (while definitely digital-savvy) still devoted a lot of its attention to TV. Most of Trump's $250 million in fundraising came from supporters on Facebook, and it was extremely aggressive in running and refining ads. Trump's digital team ran between 40,000 to 50,000 variants of its promos per day, endlessly figuring out which strategies worked best. They knew if subtitles would help, or if a video was more effective than a still image.