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Arsenal FC delivers match day updates with Alexa

"Alexa, has Arsene Wenger been sacked yet?"
Billy Steele
April 21, 2017
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Clive Rose via Getty Images

Amazon's virtual assistant can tell you all sorts of info on a range of topics. Sure, Alexa can already give you sports details, but one English Premier League club is going a step further. With a hand from digital agency AKQA, Arsenal Football Club says its the first team in the league with its own Alexa Skill. The Echo add-on will serve up match day info like pre-game coverage, lineups, live commentary, score updates and post-match analysis. Of course, if you're truly a fan, why would you need this? Let me explain.

Unless you have a cable subscription, Premier League games are out of reach in the US. You might not always be able to watch in the UK, either. This team-focused Alexa Skill could give people the ability to follow along who otherwise couldn't. Think of it as the modern sports radio, but with voice controls.

The feature will gather details on the club on off days as well and if there's a match in progress, the "Alexa, open Arsenal" voice command will immediately connect to what's happening in real time. If you're an Arsenal supporter in the UK or US, you can enable the Skill inside the Alexa app by searching for "Arsenal." Of course, you can also have the virtual assistant do the work for you by saying "Alexa, enable Arsenal." Which, let's be honest, is the more 2017 way of doing things.

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