Oculus Rift and Touch bundle gets a permanent price cut to $399

That summer sale must have worked.

That summer sale on the Oculus Rift and Touch combo must have paid dividends. Oculus has announced that the price of a Rift and Touch combo has permanently dropped to $399/£399. That still isn't trivial, but it's inexpensive enough that you can get a high-end VR experience on your PC without paying as much as you would for a high-end video card. And now that the Rift bundle costs $200 less than the HTC Vive, it's safe to say that Oculus has the price advantage in VR outside of some Windows Mixed Reality headsets -- it may be tough to consider anything else until competitors offer price cuts of their own.