Apple poaches three Amazon video execs

Tara Sorensen led Amazon Studios' kid programming and was their second ever hire.

Apple's push into original programming has been given another significant boost after it was revealed the company lured three executives over from rival Amazon Studios. Variety reports that Tara Sorensen, who joined Amazon in 2012 and helped lead its children's TV division, will jump ship to continue the same role within Cupertino. She'll also be joined by legal affairs chief Tara Pietri and international development executive Carina Walker.

Over the past six months, Apple has been laying the foundations for its original programming push, following the hiring of former Sony Pictures Television presidents Jamie Erlicht and Zack Van Amburg. Erlicht and Van Amburg brought popular drama Breaking Bad to screens during their time with Sony and Apple is hoping for more of the same while they spearhead efforts inside the company's video programming division.

Apple's gain is another heavy setback for Amazon. Amazon Studios recently saw head of programming Roy Price resign following reports of sexual harassment. Transparent actor Jeffrey Tambor is also the subject of sexual misconduct claims from his former assistant Van Barnes, Transparent cast member Trace Lysette and makeup artist Tamara Delbridge.