The Federal Trade Commission is going back to an old well, and possibly will actually exercise some of its authority. We're talking about the FTC's stance on sponsored editorial posts that aren't clearly labeled as such. "The FTC will soon begin holding media companies accountable for deceptive practices," fashion business publication WWD reports. "Although the FTC works with publishers, it has never penalized a media company with a fine." That could soon change given the rise of native advertising online (especially with celebrity social media accounts) and in print. As a quick refresher, native advertising is different in that it looks like an editorial piece, but is paid for by advertisers.