Portland will be specifically looking to attract programs that actively enhance Portland's current transit infrastructure or improve accessibility while also helping the city reduce its carbon emissions. The city will finalize its autonomous vehicle regulations after a two year test period. As Bloomberg notes, any autonomous vehicle program operating in the city will also be able to test its cars in a wider range of road conditions thanks to Portland's notoriously rainy weather. The most popular testbeds in California and Arizona are arid by comparison.
Although city officials wouldn't reveal which tech companies or automakers were interested in moving to Portland, most of the major players have reportedly reached out. The city has a checkered past with Uber and the ride-hailing giant used a secret project called "Greyball" to evade regulators there, which explains why officials wanted to lay down regulations before another nascent industry comes to town. On the other hand, GM and Lyft's joint project is about to have a large fleet of autonomous vehicles ready for the roads and it could use a forward-thinking city to roll them out on.