Open data can be an incredibly powerful tool, but it still requires context and people to actually pay attention to the information for it to be valuable. Los Angeles has discovered this the hard way. Its Vision Zero initiative aims to eliminate traffic deaths by 2025, but compared to other cities with similar programs, LA is coming up short in terms of results. After the program's first full year (2016), fatalities rose by some 43 percent according to the Los Angeles Times. There are a number of reasons for this, including more pedestrian and bicycle traffic, distracted driving and driving under the influence. To combat the rising number, the city looked to data as a means of discerning the most fatal roadways.