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Samsung made a giant 34-foot LED TV for movie theaters

It's ten times brighter than a projector and meets industry color standards.
Steve Dent, @stevetdent
07.14.17 in AV
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So you just spent $120,000 on a 120-inch 4K HDR screen and think you've got the biggest, baddest TV around? Nope! Samsung has unveiled the Cinema LED Screen that's an epic 10.3 meters (33.8 feet, or 406 inches). It runs at full 4K (4,096 x 2,160) resolution, features HDR and peaks out at 146 fL of brighntess, "ten times greater than that offered by standard projector technologies," Samsung said in a news release.

The set, first teased in March this year, offers a "distortion-free" presentation with deep blacks, accurate whites and bright colors "at a nearly infinite contrast ratio," according to Samsung. While it didn't say so, the extra brightness could possibly improve 3D films, which normally look dim with projection systems due to the polarized glasses required.

To complement the image quality, Samsung worked with its JBL by Harman division on the sound tech. That system features speakers around the screen, proprietary audio processing tech, and "Sculpted Surround Sound" from JBL to provide more dramatic and faithful audio.

Samsung Electronics unveiled the model at the Lotte Cinema in Korea, saying it's the "first ever commercial Cinema LED Screen" it has installed. The average movie theater screen is around 50 feet, but the 33.8-foot Cinema Screen would be a good fit in smallish multiplex rooms.

Samsung says it adapts to a wider range of dark and ambient lighting situations, making it work well for corporate events, sports viewing and gaming competitions. For films, it would certainly offer a very different experience than a projector and might be too close to watching TV in public for some cinephiles.

Samsung is obviously one of the few companies out there, perhaps along with LG, that could even create such a giant LED screen. It was certified by the Digital Cinema Initiatives (DCI), meaning it can showcase films in theaters with unaltered color spectrum accuracy. As for the price, unless you've got an 80-foot yacht parked in the harbor, it's probably best not to ask.

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