Latest in Gear

Image credit: Engadget

Snapchat's latest filters recognize pets and food

Snap's object-recognition tech is on hand to help you choose the ideal filter.
662 Shares
Share
Tweet
Share

Sponsored Links

Engadget

Ahead of its imminent redesign, Snapchat is rolling out new filters that recognize what's in your snaps to provide contextually-aware graphics. Snap quietly began doling out the new feature (which lives inside its filter carousel) to users last week, the company confirmed to Mashable. You can trigger the filters by capturing images and video of select items -- including food, pets, and sports equipment -- and objects at locations, such as concerts and beaches.

Although the update sounds similar to the app's existing, location-based geofilters, it instead relies on the object-recognition patent Snap was granted in July. Like Snapchat's regular filters, you can bet brands will use the new graphics to crank out ads for their products. If Snap has its way, a pic of a cup of coffee could serve up a coupon for the store it was taken at (as detailed in its patent filing). And, a visit to a restaurant could unlock graphics of its menu. Of course, that would mean more money in Snap's coffers, which it needs a lot more of if it wants to see a profit.

Source: Mashable
In this article: gear, mobile, snap, snapchat, SnapchatFilters
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
662 Shares
Share
Tweet
Share

Popular on Engadget

Sony and Facebook withdraw from GDC due to coronavirus concerns

Sony and Facebook withdraw from GDC due to coronavirus concerns

View
Hasbro's flurry of 'The Mandalorian' toys includes an animatronic Baby Yoda

Hasbro's flurry of 'The Mandalorian' toys includes an animatronic Baby Yoda

View
Wirecutter's best deals: Anker's Nebula Mars II Pro projector drops to $460

Wirecutter's best deals: Anker's Nebula Mars II Pro projector drops to $460

View
'Westworld' season 3 trailer sets the stage for an AI battle

'Westworld' season 3 trailer sets the stage for an AI battle

View
HBO and HBO Max are coming to YouTube TV

HBO and HBO Max are coming to YouTube TV

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr