Latest in Gear

Image credit: Starbucks

Starbucks offers AR tours of its lavish Shanghai coffee shop

It's the drink giant's latest use of tech to draw you in.
335 Shares
Share
Tweet
Share
Save

Sponsored Links

Starbucks

Starbucks has a long, long tradition of using tech to bring you into its coffee shops, and that will be truer than ever with the latest supersized Reserve Roastery location in Shanghai. The beverage behemoth will use a mobile app to offer guided augmented reality tours of the coffee-making process when the restaurant opens on December 6th. Point your phone at equipment like the roaster or cask and you'll get an explanation of what happens as beans eventually turn into your venti latte.

The chain is offering virtual badges for participating in the tour, and you'll get a "unique Roastery filter" to mark your trip. We're not sure who's excited to show that they've visited a Starbucks (even if it's a very elaborate one), but it at least means you'll have a virtual record of your trip.

There's no mention of whether or not you'll see this AR experience in other Reserve Roasteries (we've asked about future plans), but it's reasonable to expect that this won't be available at your corner Starbucks any time soon. This is more about turning your visit into a mini event and encouraging you to linger a while longer. As it is, we could see other restaurants following suit if this catches on.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
335 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's 2019 Back-to-School Guide

Engadget's 2019 Back-to-School Guide

View
Adam Driver investigates post-911 CIA tactics in 'The Report' trailer

Adam Driver investigates post-911 CIA tactics in 'The Report' trailer

View
OtterBox reveals a portable and stackable wireless charging system

OtterBox reveals a portable and stackable wireless charging system

View
Chevy's 2020 Bolt EV will pack a longer 259-mile range

Chevy's 2020 Bolt EV will pack a longer 259-mile range

View
Samsung updates mid-range A50 and A30 with new cameras, flashier designs

Samsung updates mid-range A50 and A30 with new cameras, flashier designs

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr