Latest in Business

Image credit:

Snapchat taps power users to explain the app to advertisers

Or appear in ads themselves.
David Lumb, @OutOnALumb
July 26, 2018
Share
Tweet
Share

Sponsored Links

Getty Images for HBO

In a bid to increase advertiser spend, Snapchat is partnering businesses with its platform's best content makers. The pilot program, titled 'Snapchat Storytellers,' will link companies with five popular creators, including Mplatco, Cyrene Q and Shonduras. They'll either appear in ads or lend their wisdom to brands seeking insight for their creative campaigns, and get paid for doing so.

The creators can make tens of thousands of dollars per deal, which isn't a surprise for creative consulting, according to TechCrunch. But Snapchat supposedly isn't taking a cut from the agreements, which is an interesting move given its lower-than-expected revenue in a recent quarterly report. Apparently forging a stronger relationship between the platform's power users and businesses is too important to Snap's strategic plan to interrupt.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Engadget's 2020 Back-to-School Guide

Engadget's 2020 Back-to-School Guide

View
Space Force official logo and motto unveiled

Space Force official logo and motto unveiled

View
Nintendo 'gigaleak' reveals the classic games that never were

Nintendo 'gigaleak' reveals the classic games that never were

View
California wins injunction against Uber, Lyft classifying drivers as contractors

California wins injunction against Uber, Lyft classifying drivers as contractors

View
Nreal Light mixed reality glasses launch in Korea with the Galaxy Note 20

Nreal Light mixed reality glasses launch in Korea with the Galaxy Note 20

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr