Musical.ly is shutting down for good. After amassing a sizeable user-base, the lip-sync app (the service had a few others as well) will scuttle users to TikTok, a Vine-like video app owned by Chinese internet firm Bytedance according to Variety. The publication says user accounts and videos will automatically move to the new app, so it should be a pretty seamless, if not abrupt, transition. And when you update Musical.ly for the last time, you'll automatically upgrade to TikTok.
You could say that this is a direct reaction to Facebook reportedly working on a music-based talent show for its Watch platform, but that might be giving the social network a little too much credit. Bytedance acquired Musical.ly last November for a reported $1 billion, and began consolidating aspects of the company in June.
RIP #Musically— Musical.ly (@musicallyapp) August 2, 2018