Latest in Gear

Image credit:

Google might finally sell Pixel devices at retail stores

We've heard this before, but the timing might be right.
Steve Dent, @stevetdent
August 17, 2018
Share
Tweet
Share

Sponsored Links

Engadget

Google has morphed into a serious hardware company. It's set to launch new Pixel 3 phones , Pixel Buds and a wearOS smartwatch, and currently sells lines of Daydream VR headsets, Pixelbooks, Home, Chromecast and Nest products. With all that, it's hard to believe Google has never had a retail store, but that might change soon. It's planning a two-level shop in a 14,000 square foot building at Fulton Market District, near its headquarters in Chicago, according to the Chicago Tribune.

Google has come close to opening brick and mortar retail locations. In 2015, it planned to launch a retail shop a half block away from an Apple Store in New York, but ended up sub-leasing the space in the end. The closest it has come is with its Google Shop inside Currys in London, and pop-up stores in New York, LA, and elsewhere.

Things are different for Google now, though. It might not have as many smartphone models as Apple, but it does have more speakers and other products. And it could easily fill up the rest of the space with Android phones, watches and other products from brands like LG, Samsung and Sony. Apple sells about 10 percent of its smartphones in Stores, so a retail presence would certainly goose sales of Google devices. More importantly, it would add some prestige to the brand and give folks that all important tactile experience before buying.

Google's proposed retail location (Harrison Limited via Ars Technica)
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

LG's rollable OLED TV goes on sale for $87,000

LG's rollable OLED TV goes on sale for $87,000

View
Parallels brings Windows 10 to Chromebooks

Parallels brings Windows 10 to Chromebooks

View
Watch NASA's OSIRIS-REx try to collect an asteroid sample at 5PM ET

Watch NASA's OSIRIS-REx try to collect an asteroid sample at 5PM ET

View
Cyberpunk 2077's dialogue was lip-synced by AI

Cyberpunk 2077's dialogue was lip-synced by AI

View
iPhone 12 and 12 Pro review: Apple enters the 5G era

iPhone 12 and 12 Pro review: Apple enters the 5G era

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr